PORTFOLIO
CREATIVE DIRECTION PHOTOGRAPHY & PRODUCTION
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Provide photography and production services for The Influential Code.
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Images used for multi-state billboard, on app and promotional graphics

The Influential Code by Michelle Smalls

YWCA of Yonkers
WEB DESIGN, GRAPHICS,
PHOTOGRAPHY & PRODUCTION
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Redesign web site for historical women's organization
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Create engagement strategies and "voice" of site to appeal to different audiences serviced by organization.
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Create content that highlights programs and special events to increase visibility and help fundraising and recruitment efforts.
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Provide photography services for youth programs and special events
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Serve as mentor to PEARL girl program in media and production projects
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Create communication to highlight staff and program accomplishements
WEB DESIGN, PHOTOGRAPHY, GRAPHICS
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Redesign web site for Harlem based dance studio
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Photography services for CEO and dancers (5 levels)
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Logo creation
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Developed sponsorship decks for fundraising efforts
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Created graphics for target marketing and special events
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Conduct workshop on sales and marketing for parents and staff

Something Untouchable Dance Co.
MARKETING MANAGER
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Spearheaded brand strategy for celebrity stylist and salon.
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Created content for social media platforms (Instagram, Facebook, YouTube) that resulted in 30% growth in followers that showcase the brand to industry insiders, press and target consumer.
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Created and executed marketing strategies for online contests, live engagements and press events.
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Captured images and video footage for branding and promotion efforts

Mimi's Braids

Lytoya Parker
CEO Unlock Your Dreams & Give Just Because
CREATIVE DIRECTOR & PHOTOGRAPHY
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Oversee media relations at live engagements that focus on uplifting the Harlem community through events and philanthropic initiatives.
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Work closely with CEO to provide visuals (photo & video) packages to secure funding, talent and venues for events.
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Provide website assistance. PR and red carpet management, photography and video services, post event content production.
MARKETING MANAGER
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​Create video package for media and marketing efforts
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Web design and graphic creation
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Photography and video services for live events